Global Content Operations

Build, Scale
& Optimise

Helping brands and agencies tackle the operational side of international growth — from AI transformation to localisation strategy and team leadership.

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The Translation Consultancy artwork

Core Services

Where I can help

Engagements begin with a focused discovery and assessment to uncover challenges and opportunities, followed by hands-on implementation that delivers measurable improvements in efficiency and speed to market.

01

Localisation Program Development

Customised to content types, AI governance, global teams and scale. Building programs that are fit-for-purpose and built to last.

02

Language Vendor Procurement

RFP & RFI leadership: research & advisory, submissions & evaluations. Helping you find the right partners at the right price.

03

Go-to-Market Advisory

Market-relevant solutions & pricing models, pitch support & representation. Shaping your global proposition.

04

AI Innovation & Transformation

Language AI platform adoption, QA framework integrations & restructures. Keeping pace with product velocity.

05

Team Leadership

Leading and upskilling teams on AI, efficient workflows and KPIs to scale. From manager to C-Suite level engagement.

Client Work

Case Studies

A selection of recent engagements across transformation, transcreation and operational change.

AI Transformation for a Global Marketing Agency

Appointed by a leading digital marketing agency to lead a transformation of content and localisation workflows, bringing Language AI into core workstreams to improve efficiency and accelerate speed to market.

Project Scope

  • Strategic Leadership: defined and led a transformation strategy aligned with senior leadership priorities
  • Team Leadership: established and directed a cross-functional taskforce to pilot, evaluate, and scale change
  • Technology Implementation: led the selection of an AI-driven Language Technology Platform, replacing legacy systems
  • Workflow Design: designed scalable AI-enabled content workflows, partnering with content leads and AI engineers
  • Change Management: guided teams through change via structured feedback, workshops, and hands-on leadership

Results — delivered within 6 months

25%
Cost Reduction
Client localisation costs reduced by 1/4
60%
Time Saved
Internal management time reduced
50%
Faster Delivery
Improvement in delivery times
0%
Quality Impact
No compromise on quality standards

Transcreation for Creative Production

A Creative Production agency previously outsourcing ad hoc translation appointed me to establish transcreation as an internal capability — strengthening their offering, enabling multi-market delivery at scale, and deepening key client relationships.

Project Scope

  • Set strategic direction by assessing content, teams, technology, and operating models
  • Designed scalable workflows launching new services for multi-market creative content
  • Embedded localisation and cultural insights within creative production processes
  • Established language vendor and platform partnerships for quality, scale and financial governance
  • Built a global management structure and specialist capability to sustain growth

Results

Transcreation became a key revenue driver within the first year. Services expanded across language, production and creative, establishing multi-market engagements covering 60+ markets.

  • 60+ markets covered within year one
  • 50%+ year-on-year revenue growth
  • Secured additional global localisation partnerships
  • Enhanced agency appeal for acquisition by a global marketing leader

In-housing Outsourced Language Services

Following a year of budget pressure, I led the in-housing of a marketing agency's localisation delivery model — achieving cost savings and reducing dependency on third-party vendors while building a sustainable, scalable approach to global payments and freelance linguist management.

Project Scope

  • Evaluated outsourced localisation model's spend, payment platforms, operating structure and compliance
  • Shaped a phased internalisation roadmap, defining cost-saving opportunities and required investment
  • Revised contracts and negotiated transfer of freelance talent from third-party providers
  • Implemented global payments infrastructure linking workflow and finance systems
  • Ensured full compliance including IR35, working with legal and finance teams

Results — delivered over 9 months

A clearly defined strategic roadmap enabled the phased internalisation of localisation services, prioritising critical workstreams while minimising risk and delivery disruption.

  • 20% internal cost saving on freelance linguist spend
  • Compliant global operating model
  • Continuity of delivery maintained throughout
  • Resilient, scalable global freelance model established
Rocio Martinez, Founder & Consultant

Rocio Martinez

Over 15 years working with cross-functional teams from manager to C-Suite levels across advertising and localisation ecosystems. Growing up bilingual and culturally immersed, I'm motivated by a passion for how effectively adapted content connects with people across borders.

I've built global content models from the ground up, designed large-scale language solutions with AI governance covering 80+ languages for global brands including Google and Uber, and led teams through acquisitions and major company transformations.

I created The Translation Consultancy to offer flexible, scalable support through growth and transformation phases — without the overhead of a full-time executive hire.

15+
Years in global content operations
80+
Languages covered
£100M+
Language services delivered

Testimonials

What clients say

I brought Rocio into the global production agency that I founded to establish a localisation capability. Over eight years, the team grew to over 30 people, and localisation revenues exceeded $10 million. Throughout that time, including navigating the deployment of GenAI solutions, Rocio demonstrated exemplary strategic insight, emotional intelligence and team leadership that helped drive the agency's overall success.

Paul Stonebridge
Founder & CEO, Splash Worldwide

Working with Rocio was pivotal in successfully implementing a full Language Services solution across two of our largest enterprise clients. Her ability to distill complex transcreation processes into clear, tangible initiatives once applying tech solutions is truly exceptional. Rocio has a rare talent for galvanising teams, building genuine trust with clients, and creating the kind of momentum that drives meaningful growth.

Natalie Winford
Chief Solutions Officer – Creative, Jellyfish

How It Works

Discovery & Implementation

Discovery packages are scoped according to complexity and scale of analysis. Implementation rates are based on contract duration and project size. A tailored proposal follows from initial alignment meetings.

01
Strategic Alignment

Alignment meetings to understand your need and define a top line scope — FREE up to 1 hour. No obligation, no jargon.

02
Discovery & Analysis

Comprehensive assessment including executive interviews, workshops, data analysis and strategic recommendations.

03
Implementation

Hands-on program delivery, leadership and support. Designed to work in live environments.

"Language is ephemeral, so is the design of workflows and technology solutions — I love that challenge."

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